Let Nails Live “La Bella Vita” with FABY U.S. Launch
All things Italian culture, from iconic art to the catwalks of Milan, are now at your fingertips with the launch of FABY, a nail polish line with over 200 shades. Paying homage to the Renaissance and quintessential Italian summers of the 1950s, FABY immerses Americans in Italy’s history and style without the need of a passport.
More than just a pretty manicure, FABY’s one-of-a-kind nail color experience employs a chip-resistant, long-lasting professional formula based on current industry research and technology. Each nail lacquer is entirely free of formaldehyde, formaldehyde resin, DBP (dibutyl phthalate), toluene and camphor – the Big 5. The brand has also recently continued their commitment to creating safer products with the introduction of FABY Nature, a collection of 6 polishes formulated with ingredients that are 87% from natural origin.
“As a professional nail artist, I’m always looking to provide the very best services for my clients and FABY gives me just that,” says nail technician Teresa King. “Its superior formulation allows it to glide on effortlessly and the range of colors is incredible and unique. When I’m set for a fashion or editorial shoot I’m always ready with FABY nail lacquers in my kit. I’m so excited that their on-trend shades and forward-thinking collections are coming stateside.”
The FABY nail collection provides something for everyone. For at-home use, take a glimpse into the future with Future FABY metallics or simply go back to the basics with the Classic collection. Always pushing the boundaries, FABY Man gives men the opportunity to indulge in a full color manicure. Professional nail technicians can take advantage of FABY’s Lacquering Gel, the first and only soak-off gel color in the world that is TPO free. With a vast selection of colors and treatments, FABY encourages Americans to live “La Bella Vita.”
FABY was founded in Vercelli, Italy in 2013 by Faby Line, a family owned business with over 30 years of experience in international beauty distribution. The brand has exhibited globally at shows including Cosmoprof Bologna, Hong Kong, Dusseldorf, Dubai and more. Polishes are cruelty free and never tested on animals. FABY polishes, retailing for $18.00 and up, are available at high end salons and boutiques in over 20 countries, as well as online at http://www.fabyusa.com.
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