Dream Job: Nail Polish Namer

Gabrielle is a smoky mulberry crème. Margo is an old Hollywood-inspired gold shimmer. Alex is a regal purple glitter. It’s obvious, right?
10 June, 2015

Gabrielle is a smoky mulberry crème. Margo is an old Hollywood-inspired gold shimmer. Alex is a regal purple glitter. It’s obvious, right?

Only if you’re the person naming the polish. Each of Julep’s nail polish shades is named after a woman – and that got us thinking. Whose job is it to actually name nail polish, and how do they do it?

Enter Jane Park, CEO and Founder of Julep. She’s got the final say when it comes to polish names, and we picked her brain about how she does it.

Seattle Refined: Naming nail polish is basically a dream job, but that's not all you do. What does your day-to-day work look like?
Jane Park: Nail polish naming is actually a very small part of my workload – day to day, my role as CEO and Founder is primarily about supporting my team, helping them break through challenges and supporting them in reaching their goals. I also spend a lot of time with our customers, which I love! I’ve enjoyed hosting monthly Maven Meetups in cities like Dallas, Boston, and Philadelphia, and also meeting women at Nordstrom Trend Shows.

How did you land the nail polish naming responsibility?
Well, it helps to start your own company!

How do you name the polishes? Who are they named for?
At Julep we name our polishes after women who inspire us – so they all have women’s names. We love celebrating our incredible girlfriends. We’re all about empowering women, so it’s fun to capture a fearless girlfriend’s spirit in our nail colors.

What’s your favorite name?
Of course my favorite name is “Yumi”, a sparkly glittery nail color that we named after my 10-year-old daughter (who was 6 at the time!). In Korean, “Yumi” means “beautiful enough” – and when my mother first told me that, I was horrified. But then my mother asked me why “enough” wasn’t a great thing -- “enough” water, “enough” food, “enough” love – enough is a powerful concept! “Why does anyone want more than enough?” she asked me. So now I LOVE embracing the concept of enough. Enough is truly something to be very grateful for.

Has anyone asked you to name a color after them?
All the time! We actually once auctioned off the right to name a color for $10k. So it’s a highly sought after honor!

Any names you're saving for something specific?
I saved my name, “Jane” for a long, long time because I wanted to find the very perfect color. Finally my team surprised me with by naming a rose gold glitter after me – so they took it out of my hands. Which was just perfect. Enough.

from link www.komonews.com